Product

Email for OTPs, receipts, and critical user notifications

Email is built for transactional messages—automated emails triggered by a user action or event (password reset, login alerts, purchase receipt, shipping update), typically sent one-to-one with user-specific content. [web:284][web:291]

Transactional

Triggered by user actions

Deliverability

Auth + reputation signals

Monitoring

Bounces & failures

0+emails delivered

What is the Email product?

It’s the system layer your app uses to send transactional email reliably, track delivery outcomes (delivered, bounced), and protect your sending domain with authentication (SPF, DKIM, DMARC) so inbox providers can trust your messages. [web:299][web:281]

Bounce handling matters: hard bounces are usually permanent failures (like invalid addresses), while soft bounces are typically temporary issues (like a full inbox or server delays). [web:295][web:297]

You typically use Email to

Send password resets, login alerts, and account notifications

Send receipts, invoices, and order confirmations

Handle bounces and protect sender reputation

Authenticate domain with SPF/DKIM/DMARC

Problems Email solves

Email is most valuable when messages are expected and time-sensitive—users refresh their inbox waiting for them. [web:284]

Password resets don’t arrive (users churn)

Problem

If reset/login emails land in spam or fail silently, users can’t get back into their account.

Solved by Email

Use authenticated sending + monitoring to maximize inbox placement and quickly detect failures.

SPF/DKIM/DMARC together help providers verify legitimacy and improve trust/deliverability. [web:299][web:281]

Bounces damage sender reputation

Problem

Continuing to send to invalid addresses increases failures and can reduce future inbox placement.

Solved by Email

Classify and suppress hard bounces, and track soft bounces to prevent reputation decay.

Hard bounces are typically permanent errors; soft bounces are temporary issues. [web:295][web:297]

Receipts and confirmations are inconsistent

Problem

When multiple systems send emails, formats differ and customers get confused.

Solved by Email

Centralize templates and event-triggered sending so every receipt/notification looks consistent.

Transactional emails are triggered by user actions/events and include user-specific content like receipts or shipping updates. [web:291][web:284]

Support can’t answer “Did you send it?”

Problem

Without logs and event outcomes, teams can’t confirm delivery or troubleshoot quickly.

Solved by Email

Store send + delivery events per user/event so support and engineering can trace outcomes.

Transactional emails are typically expected and time-sensitive, so visibility matters when users are waiting. [web:284]

Want to set up transactional Email with bounce tracking?