Logo

Product

WhatsApp Business API for modern customer communication

Build verified, scalable WhatsApp messaging for support, notifications, and sales workflows. Connect it to your CRM, helpdesk, payment flows, and team inbox—so conversations don’t live on one phone.

Team-ready
Shared inbox + routing
Automation
Bots, workflows, templates
Integrations
CRM, Shopify, webhooks

What is WhatsApp Business API?

WhatsApp Business API (also called the WhatsApp Business Platform) lets businesses send and receive WhatsApp messages using software integrations instead of a single-device app. It’s designed for scalable workflows like support queues, automated updates, and integration with business systems.

Security note: WhatsApp uses end-to-end encryption for messages, and messages to business accounts are delivered securely to a destination chosen by the business; once received, they’re subject to the business’s privacy practices. [web:20]
You typically use it to
Send order, delivery, appointment, and payment updates
Run a shared team inbox (multiple agents, one number)
Automate FAQs and lead qualification with chatbots
Integrate WhatsApp into your CRM/helpdesk via APIs & webhooks

Problems it solves for businesses

If your WhatsApp communication is stuck on personal devices, scattered across agents, or impossible to measure, the API layer fixes the foundation.

📱
“WhatsApp is on one phone”

Use a shared inbox and role-based access so teams can collaborate, assign chats, and keep continuity when staff changes.

Slow replies and missed leads

Auto-replies, routing rules, and bot-first triage reduce response time and keep every enquiry captured.

🧾
No tracking or accountability

Track conversation status, agent performance, delivery statuses, and outcomes—so WhatsApp becomes measurable.

🔁
Manual updates everywhere

Trigger WhatsApp updates from your systems (orders, tickets, payments) using webhooks and automation.

🧩
Tools don’t connect

Centralize customer context by integrating with CRM/helpdesk, so agents see order history and previous chats.

🚫
Uncontrolled messaging

Use approved templates for structured notifications and consistent brand tone across every team.

Common use-cases

The WhatsApp Business API is most valuable when you need high-volume, repeatable communication with clear outcomes—support, notifications, and sales journeys.

Support
FAQ bot, agent handover, ticket status, shared inbox.
Notifications
Order updates, delivery status, appointment reminders, OTP flows.
Sales & retention
Lead qualification, personalized offers, abandoned cart nudges.
Operations
Internal routing, distributor updates, field-team coordination.
Example flow (simple)
Ad clickWhatsApp chatQualifyAgentPayment/update
What you get with MaxMySales
Campaigns + templates + approvals workflow
Chatbot builder and automation journeys
Team inbox with assignment and tags
Webhooks + integrations (CRM, Shopify, etc.)

Ready to move WhatsApp from “inbox” to “system”?

Set up WhatsApp Business API workflows that your team can scale and your business can measure.

TenAI Chat
🤖 TenAI Assistant
🤖 Hi! I'm powered by TenAI. How can I help you with MaxMySales?