Product

Messaging for OTPs, alerts, and time-sensitive notifications

Messaging is built for Application-to-Person (A2P) traffic—messages sent from your software to users, like OTP/PIN codes, reminders, and critical notifications. [web:184][web:185]

A2P-ready

OTP, reminders, notifications

Delivery signals

Status updates & events

Automation

Webhook-driven workflows

What is the Messaging product?

It’s the layer your application uses to send business messages programmatically, then track what happened after sending (delivered, failed, etc.) so your systems can respond automatically. Messaging webhooks (status callbacks) are commonly used to receive delivery status changes in real time. [web:190][web:186]

A2P messaging typically means the recipient is getting messages from an application rather than another person, and replies are often not expected (common for OTPs and notifications). [web:184]

Messaging is typically used to

Send OTPs / PIN codes quickly and consistently

Send operational updates (payments, delivery, appointments)

Reduce support load with delivery visibility

Trigger automated actions when delivery status changes

Problems Messaging solves

Messaging is not just “send a message”—it’s how you operate critical communication reliably.

“We don’t know if it delivered.”

Without delivery events, teams guess and users re-try actions (extra support tickets, lower trust).

Delivery status signals + webhook events, so your system reacts to outcomes. [web:190]

Manual notifications waste time

Teams repeatedly send the same updates (payment confirmation, reminder, dispatch) instead of focusing on exceptions.

Automate A2P sends from system events (orders, tickets, payments). [web:185]

Traffic spikes break the experience

OTP bursts and campaign peaks create throttling surprises and inconsistent send behavior.

Operational controls to handle volume predictably (routing + retry patterns).

Hard to build message-driven workflows

If you can’t react to failure/delivery changes, you can’t auto-escalate, fallback, or update the user correctly.

Webhook-driven automation based on status changes. [web:190]

Inconsistent content and audit gaps

Ad-hoc sending leads to inconsistent user experience and difficulty tracing what was sent and when.

Standardized templates and centralized logs for consistent, auditable communication.

Want to set up Messaging for OTP + alerts with delivery tracking?