RCS upgrades plain text into rich messaging: rich cards, rich card carousels, suggested replies, and suggested actions—so customers can choose the next step directly inside the message. Rich cards support suggested replies/actions, and carousels let you present multiple cards in one message. [web:154][web:236]
RCS Business Messaging lets you deliver richer, more app-like messages than SMS, using message formats like rich cards and carousels plus built-in suggested replies/actions to guide users. [web:154][web:236]
If SMS is underperforming for you, it’s usually because it can’t show choices clearly or move users to the next step without friction—RCS is built to fix that.
Use rich cards and rich card carousels to present multiple items or plans in one message. [web:236]
Suggested replies guide users into predictable choices, making workflows easier to automate. [web:154]
Suggested actions help users call, open links, or navigate using native device actions. [web:154]
Verified/branded sender messaging helps customers recognize your brand and feel safer engaging. [web:239][web:245]
Design carousels with the best option first and keep suggestions focused to reduce drop-offs. [web:154][web:236]
Standardize on rich, branded formats so every team sends messages with consistent look and intent. [web:245]
